Titan Group
Beam of Freshness
Branding and digital for a global affiliate network
Titan Group is a global iGaming ecosystem that bridges the gap between ambitious product operators and performance-driven partners. Moving beyond the traditional "CPA network" model, Titan Group integrates internal media buying, proprietary technology, and a vast partner network to launch fresh brands in emerging markets across LATAM, Asia, and Africa. We partnered with their leadership to forge a comprehensive brand strategy and visual identity that reflects their scale, industrial precision, and unique market position.
Titan Group
Beam of Freshness
Branding and digital for a global affiliate network
Titan Group is a global iGaming ecosystem that bridges the gap between ambitious product operators and performance-driven partners. Moving beyond the traditional "CPA network" model, Titan Group integrates internal media buying, proprietary technology, and a vast partner network to launch fresh brands in emerging markets across LATAM, Asia, and Africa. We partnered with their leadership to forge a comprehensive brand strategy and visual identity that reflects their scale, industrial precision, and unique market position.
1. Strategy
Holy Grail of Revenue
We anchored the strategy in a powerful, counter-intuitive market insight: Freshness. While competitors trade in saturated databases with low conversion rates, Titan Group specializes in launching fresh brands with empty player bases—the "holy grail" for affiliates seeking high EPC. We positioned Titan not as a service provider, but as an Industrial Ecosystem. The strategy emphasizes "Product DNA": unlike blind networks, Titan validates every offer with its own internal media buying capital before releasing it to the market.
1. Strategy
Holy Grail of Revenue
We anchored the strategy in a powerful, counter-intuitive market insight: Freshness. While competitors trade in saturated databases with low conversion rates, Titan Group specializes in launching fresh brands with empty player bases—the "holy grail" for affiliates seeking high EPC. We positioned Titan not as a service provider, but as an Industrial Ecosystem. The strategy emphasizes "Product DNA": unlike blind networks, Titan validates every offer with its own internal media buying capital before releasing it to the market.
2. Identity
Titanium Aurora
Rejecting the industry’s standard "digital chaos," we built a system based on weight and precision. The "Aurora Framework" combines deep, void-black backgrounds (the depth of the market) with a piercing Mint Aurora (the energy of fresh traffic). The use of heavy, 3D-rendered "Titan" alloys and gold accents creates a sense of physical value and "forged" success, rooted in a modernized mythic aesthetic.
2. Identity
Titanium Aurora
Rejecting the industry’s standard "digital chaos," we built a system based on weight and precision. The "Aurora Framework" combines deep, void-black backgrounds (the depth of the market) with a piercing Mint Aurora (the energy of fresh traffic). The use of heavy, 3D-rendered "Titan" alloys and gold accents creates a sense of physical value and "forged" success, rooted in a modernized mythic aesthetic.
3. Carriers
Keeping the Cool
The visual system is built for maximum awareness and recognition impact with minimum contact time. Whether it’s a booth at a chaotic affiliate conference or a split-second impression on a mobile banner, the brand works instantly. We designed a merch line to be desirable items that partners actually want to wear, ensuring that every touchpoint—from ad headers to out-of-home campaigns—reinforces the image of a colossal, victorious ecosystem.
3. Carriers
Keeping the Cool
The visual system is built for maximum awareness and recognition impact with minimum contact time. Whether it’s a booth at a chaotic affiliate conference or a split-second impression on a mobile banner, the brand works instantly. We designed a merch line to be desirable items that partners actually want to wear, ensuring that every touchpoint—from ad headers to out-of-home campaigns—reinforces the image of a colossal, victorious ecosystem.
Thank you
Thank you
A big shoutout to everyone at Titan Group, especially Danil Stalnov, Agnieszka Alpaca, Oleksandr Oks, and Serhii Lux for your invaluable support and guidance.
Our work would not be the same without your partnership. Thank you for trusting us.
A big shoutout to everyone at Titan Group, especially Danil Stalnov, Agnieszka Alpaca, Oleksandr Oks, and Serhii Lux for your invaluable support and guidance.
Our work would not be the same without your partnership. Thank you for trusting us.
Project Team Credits
Project Team Credits
Vlad Posad
Research, Strategy, Creative & Art Direction, Design, Copywriting
Alisa Mezhenska
Art Direction, Design
Mariia Voloshyna
Competitive Research, Strategy